Ruhaan Mahindru
How it begun
As “sneakerization” took over the fashion world, as a self confessed “sneaker savant" I felt that choice for sneakers were plentiful but the option for their accessorization especially in terms of laces was very limited in India. Seeing this niche opportunity, I co-founded “ Laccio” in 2019 with a set of friends as a platform for people to purchase stylized shoe laces and potentially to customize their laces to make them unique for themselves or for occasions. In addition to co-founding this venture, I also took on the responsibility as the business strategist for the brand and through this process learnt invaluable lessons on product design and development, sourcing, manufacturing, packaging, delivery, pricing, taxation, inventory management, marketing and CRM.
Our event and achievements
We entered Laccio in the “Thapar Entrepreneur Academy (TEA) Investor Panel contest in 2020 where we won the first prize with a cash prize of INR 40,000 and guidance from senior investors on how to scale up and expand the business. Laccio has also collaborated with multiple sneaker events, trade shows, and sports tournament, setting up pop-up stores and increasing brand exposure
Till date Laccio has made sales over INR 200,000 and was even advertised by world-class athlete Yohan Blake
Our collection
